We Build Startups That Actually Launch

We embed ourselves like founders, build the product, structure the business, and support your first raise.

We’re not advisors. We’re not a dev shop.

We’re operators. Builders. People who’ve done this before — and know what it takes to go from blank slide to real startup.

Our mission
Our mission

To help ambitious founders turn ideas into scalable companies — fast, clean, and without wasting money or time

To help ambitious founders turn ideas into scalable companies — fast, clean, and without wasting money or time

Build, Don’t Over-Plan

We prioritise bold action over endless perfection. Great ideas mean nothing without fast, focused, and fearless execution.

Build, Don’t Over-Plan

We prioritise bold action over endless perfection. Great ideas mean nothing without fast, focused, and fearless execution.

Stay Aligned Skip the Spin

We cut out the noise of bloated teams and misaligned agencies. Clear goals and shared focus keep things moving.

Stay Aligned Skip the Spin

We cut out the noise of bloated teams and misaligned agencies. Clear goals and shared focus keep things moving.

We're Founders, not freelancers

We prioritise bold action over endless perfection. Great ideas mean nothing without fast, focused, and fearless execution.

We're Founders, not freelancers

We prioritise bold action over endless perfection. Great ideas mean nothing without fast, focused, and fearless execution.
What we do
What we do

A full founding team, ready to build from day one.
We become your:

Engineering Team

Frontend, backend, mobile, and AI — everything built for performance, speed, and real-world scale.

Engineering Team

Frontend, backend, mobile, and AI — everything built for performance, speed, and real-world scale.

Engineering Team

Frontend, backend, mobile, and AI — everything built for performance, speed, and real-world scale.

UI/IX Design Team

UX, UI, journeys, and brand — crafted to feel intuitive, distinctive, and ready to grow.

UI/IX Design Team

UX, UI, journeys, and brand — crafted to feel intuitive, distinctive, and ready to grow.

UI/IX Design Team

UX, UI, journeys, and brand — crafted to feel intuitive, distinctive, and ready to grow.

Product Strategy Team

Roadmaps, sprints, and key decisions — aligning vision with technical realities that deliver.

Product Strategy Team

Roadmaps, sprints, and key decisions — aligning vision with technical realities that deliver.

Product Strategy Team

Roadmaps, sprints, and key decisions — aligning vision with technical realities that deliver.
  • Greg Gormley

    CEO & Founder

  • Dan Leitão

    Product Director

  • Adham Muhammad

    Full-Stack Engineer

  • Mason Cook

    Senior Product Designer

Company Formation Team

Incorporation, SEIS/EIS, cap tables — setting up the structure investors and teams need.

Company Formation Team

Incorporation, SEIS/EIS, cap tables — setting up the structure investors and teams need.

Company Formation Team

Incorporation, SEIS/EIS, cap tables — setting up the structure investors and teams need.

Investor Prearation Team

Pitch decks, models, and outreach — helping you raise with clarity, confidence, and story.

Investor Prearation Team

Pitch decks, models, and outreach — helping you raise with clarity, confidence, and story.

Investor Prearation Team

Pitch decks, models, and outreach — helping you raise with clarity, confidence, and story.
How it works
How it works
How it works

You pay us to execute your vision

If we believe in your idea and take you on, we’ll reinvest 10% of what you pay us back into your company — as equity, at your valuation.

That equity goes into a trust for our staff so everyone building your product is literally invested in its success.

10% reinvestment • 10% reinvestment •
10% reinvestment • 10% reinvestment •
Standing out
Standing out
Standing out

What makes us different

What makes us different

Everyone else
Freelancers or white-labeled devs
Daily Updates
Daily Updates
Advisors or decks without delivery
Weekly Strategy Sessions
Weekly Strategy Sessions
Sweat equity grabbers
Unlimited Revisions
Unlimited Revisions
No ops support
Up to 5 request at a time
Up to 5 request at a time
Disconnected team members
Pause or cancel at anytime
Pause or cancel at anytime
In-house team working only on your venture
Daily Updates
Daily Updates
Strategy-backed by shipping actual products
Weekly Strategy Sessions
Weekly Strategy Sessions
We get paid, then choose to reinvest our own risk
Unlimited Revisions
Unlimited Revisions
Full company structuring, SEIS/EIS, vesting setup
Up to 5 request at a time
Up to 5 request at a time
Every builder owns part of what they build
Pause or cancel at anytime
Pause or cancel at anytime